Carol So Han
DESIGN PORTFOLIO
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Tattoo Studio

Tattoo Studio

Site Re-Design

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Context

The original site content was poorly organized and laid out. Its palette and appearance was harsh and amateur, and did not match the tattoo studio's self-description as "knowledgeable", "friendly", and "professional".

Original Site

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Process

I conducted a site analysis, produced a style board, and designed two versions of a high-fidelity mockup. The first version improved the hierarchy of the page's layout while conveying a friendly, beachy place of business, but was critiqued as being generic. I was led to talk to tattoo customers and to review websites of not only other tattoo studios but also art galleries.

Mock-up #1

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Result

Based on feedback from the first mockup, my final design had a more dramatic, artistic appearance, showcasing images of tattoos, more artistic typography, and an inkier palette.

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